Introduction to Business Law

Mary’s Discount Public Relations Company has recently hired you as a PR consultant. Mary knows you have studied business law and asks your advice on the following: Mary operates an information service known as â€Å"Mary’s PR Notes â€Å" which she emails to clients who subscribe to her service. Mary’s PR Notes provides subscribers with abstracts of articles on public relations. The articles come from a variety of newspapers and magazines. The abstract includes the headline of the article (unaltered) and a short summary of the article’s content written by one of Mary’s employees. Recently the editor of â€Å"Puffery 4U† contacted Mary complaining that Mary’s service is using his material. The editor was particularly concerned about how Mary uses the headlines from his articles. Advise Mary * Describe and discuss the nature of the issue and the legal implications * Identify the relevant area of the law referring to cases and statutes * Apply legal principles to the problem or issue using the relevant law to argue the case * Include a literature review of the problem including relevant legal citations Throughout this essay the topic of Mary’s Discount Public Relations Company and Mary’s PR Notes will be discussed and analyzed as to why Mary’s company may have breached some levels of copyright. Mary needs to be advised on what she may be doing wrong and how she can overcome these issues in her current situation regarding â€Å"Puffery 4U† and their complaints of how Mary is using their material and also other complications she may face in the future. Mary’s public relations company offers an information service titled â€Å"Mary’s PR Notes† which she emails to clients who subscribe to her service. The emails provide subscribers with abstracts if articles on public relations which come from a variety of newspapers and magazines. The abstracts include the headline of the article, which is unaltered in any way, and a short summary of the article’s content, which is then written by one of Mary’s employees. Recently the editor of â€Å"Puffery 4U† contacted Mary and is complaining that Mary’s service is using his material and breaching copyright. The editor is particularly concerned about how Mary uses the headlines from his articles. Copyright is a type of property that is founded on a person's creative skill and labour. It is designed to prevent the unauthorised use by others of a work, that is, the original form in which an idea or information has been expressed by the creator. Copyright is not a tangible thing. It is made up of a bundle of exclusive economic rights to do certain acts with an original work or other copyright subject-matter. These rights include the right to copy, publish, communicate and publicly perform the copyright material. Mary’s situation with â€Å"Puffery 4U† may come under the subject of copyright infringement (Copyright Act 1968 Sect 36) where someone reproduces in material form the whole or part of a work without the consent of the owner. Examples include when a work is published, reproduced or performed in public without the copyright owner's permission. This general rule is subject to a number of specific exceptions in the Copyright Act. Although Mary or Mary’s employees haven’t changed the title of Puffery 4U’s articles or other articles referred to, they have however made their own summary of the articles which may twist the viewer’s perception on what the subject of the articles may be about. Even though the summaries may still be completely relevant to the articles and no bad intentions are being made, Mary’s company is still reproducing the articles or parts of them without the consent of the owners of the original material. It is possible however that in Mary’s case her business may be able to be let off with fair dealing. This is where the material is an article in a periodical then reproducing the whole or part of the article may be fair dealing for research, study, criticism or review by an individual. The Copyright Act provides that copying a reasonable portion of a work for the purposes of research or study, criticism or review, news reporting or parody and satire will be a fair dealing. As only a small part of the articles are being reproduced, Mary’s case may be an exception to the copyright law and no legal action will be taken but this is still not a guaranteed outcome so other measures should to taken into account. If Mary wishes to avoid legal action being taken out on her company then she can take several different measures. First she must seek permission from the owner of whom she wishes to take abstracts and articles from before using and altering them to make sure they won’t have an issue with Mary using documents. Secondly, if she clearly states in her emails she sends out where the original text is from and that the summary written in fact by Mary’s company and not the original publisher then the owner of that text will possibly have less of an issue with the company breaching copyright infringement. Thirdly, if Mary made connections with the sources she pulls the articles from she could send her summaries to them for them to approve first and then once she has the approval she can be free to send out her emails with their articles in them. If a copyright has been infringed, the owner may sue the infringer in federal court, seeking an injunction against future violations of the copyrights. The owner may recover actual damages, which are losses plus the infringer’s profits from use of the copyrighted work. Or, any time before a court issues a final judgment, the owner can elect to receive a set amount in damages as defined in the copyright statute, in lieu of actual damages. The amount of statutory damages can range from $200 to $150,000, based on a court’s determination of several factors, including whether the infringement was intentional. On 1 January 2007, a range of copyright enforcement measures started as a result of the Copyright Amendment Act 2006. These include the creation of a tiered system of copyright criminal offences incorporating indictable, summary and strict liability offences. The strict liability offences do not contain fault elements and attract maximum penalties of 60 penalty units ($6,600). These offences are supported by a copyright infringement notice scheme provided for under the Copyright Regulations 1969. An infringement notice penalty is 12 penalty units ($1,320). The introduction to this scheme was created and designed to deal specifically with lower-level copyright crime such as first time offenders, street stall or market operators. Under this scheme, an offender issued with an infringement notice by a law enforcement officer will have the option of paying a fine or risking the possibility of prosecution in court. In addition to paying a fine, some offences will also require the offender to forfeit copyright material and/or related devices in order to avoid prosecution. In 2001, the TCN Channel Nine Pty Ltd v Network Ten Ltd (‘Panel Case') was a case with claims that commercial broadcaster Network Ten infringed copyright in Channel Nine broadcasts when re-broadcasting extracts of Nine's program ‘The Panel' over the period from 10 August 1999 to 28 June 2000. ‘The Panel’ is a talk show comprised of a regular panel and guest panelists who discuss recent events and current issues, using television footage from a variety of sources as a basis for humorous comment and critical discussion. The claim of copyright infringement related to 20 excerpts of Nine footage, ranging in length from eight seconds to 42 seconds. The excerpts were from a variety of programs including The Today Show, Who Wants to be a Millionaire, Days of Our Lives and Sale of the New Century. Nine claimed that Ten’s re-broadcasting of excerpts of its programs constituted an infringement of its copyright in the television broadcast as provided for in s 87(c) of the Copyright Act 1968 (Cth) (the Act). Nine also claimed that Ten had breached s 87(a) of the Act by making a cinematograph film of the programs or a copy of such films, but this latter claim has not yet been determined. This judgment relates only to Nine’s claim in relation to s 87(c) of the Act. On 11 April 2003 the High Court granted Network Ten leave to appeal against the decision of the Full Court of the Federal Court and in September 2003 heard arguments on the operation of ss 14, 25(4) and s 87 of the Copyright Act 1968 regarding the claimed infringement. The ruling from the Federal Court was announced as fair dealing in broadcast television. This case is similar to Mary’s situation as Network 10 was only re-broadcasting small extracts of ‘The Panel’ and did not have the intention of bad mouthing Channel Nine or putting them in a negative spotlight. It is possible to argue and win Mary’s case depending on the extent to whether how relevant her summaries are to the original text of the articles she is using in her emails and if she is trying to persuade people to not read them. The case may end up being ruled as fair dealing if the following situation were to occur. It would be wise for Mary to act on this current situation as soon as possible as â€Å"Puffery 4U† may not be the only people concerned with the way Mary is using their articles. She may see herself facing multiple lawsuits, which could create a bad reputation for not only her company but for herself as well. Although Mary and her employees may think they aren’t doing any harm and are actually advertising other peoples work to a wider audience, authors of the articles may perceive this situation different and just want to claim work as their own. If â€Å"Puffery 4U† were to take legal action upon Mary this would cause implications for her not only in the short term but long term as well. She may face multiple fines from the magazine and newspaper companies she has been collecting articles from which would affect her financially and it would also give Mary a bad name and affect her future business dealings. Bibliography http://www.rcfp.org/handbook/index.php?pg=10-1 http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/

Demand Curve and Supply Curve Essay

Demand and supply have been generalized to explain macroeconomic variables in a market economy. The Aggregate Demand-Aggregate Supply model is the most direct application of supply and demand to macroeconomics. Compared to microeconomic uses of demand and supply, different theoretical considerations apply to such macroeconomic counterparts as aggregate demand and aggregate supply. The AD-AS or Aggregate Demand-Aggregate Supply model is a macroeconomic model that explains price level and output through the relationship of aggregate demand and aggregate supply. It is based on the theory of John Maynard Keynes presented in his work â€Å"The General Theory of Employment, Interest, and Money†. It is one of the primary simplified representations in the modern field of macroeconomics and is used by a broad array of economists, from libertarian, monetarist supporters of laissez-faire, such as Milton Friedman to Post-Keynesian supporters of economic interventionism, such as Joan Robinson. Brief history of demand curve and supply curve According to Hamid S.  Hosseini, the power of supply and demand was understood to some extent by several early Muslim economists, such as Ibn Taymiyyah who illustrates- â€Å"If desire for goods increases while its availability decreases, its price rises. On the other hand, if availability of the good increases and the desire for it decreases, the price comes down†. In 1691, John Locke worked on some considerations of the consequences of the lowering of interest and the raising of the value of money. It includes an early and clear description of supply and demand and their relationship. In this description demand is rent: â€Å"The price of any commodity rises or falls by the proportion of the number of buyer and sellers† and â€Å"that which regulates the price of goods is nothing else but their quantity in proportion to their rent. † The phrase â€Å"supply and demand† was first used by James Denham-Steuart in his Inquiry into the â€Å"Principles of Political Oeconomy† which was published in 1767. Adam Smith used the phrase in his book â€Å"The Wealth of Nations† (1776) and David Ricardo titled one chapter of his work â€Å"Principles of Political Economy and Taxation† (1817) On the Influence of Demand and Supply on Price. In The Wealth of Nations, Smith generally assumed that the supply price was fixed but that its value would decrease as its â€Å"scarcity† increased, in effect what was later called the law of demand also. Ricardo, in Principles of Political Economy and Taxation, more rigorously laid down the idea of the assumptions that were used to build his ideas of supply and demand. Antoine Augustin Cournot first developed a mathematical model of supply and demand in his 1838 Researches into the Mathematical Principles of Wealth including diagrams. In1870, Fleeming Jenkin in the course of â€Å"Introducing the diagrammatic method into the English economic literature† published the first drawing of supply and demand curves including comparative statics from a shift of supply or demand and application to the labor market. The model was further developed and popularized by Alfred Marshall in the textbook â€Å"Principles of Economics† (1890). The Standard demand curve and the aggregate demand curve The standard demand curve represents the quantity of a good that a consumer will buy at a given price, holding all else constant. For example, consumer A might buy zero oranges at $1 each, one orange at 75 cents each, and two at 50 cents each, while consumer B might buy one at $1, two at 75 cents, and three at 50 cents. When charted on a grid with price on the vertical axis and quantity purchased on the horizontal axis, these points form the individual demand curves for consumers A and B. The aggregate demand curve represents the total quantity of all goods (and services) demanded by the economy at different price levels. An example of an aggregate demand curve is given in Figure 1. The vertical axis represents the price level of all final goods and services. The aggregate price level is measured by either the GDP deflator or the CPI. The horizontal axis represents the real quantity of all goods and services purchased as measured by the level of real GDP. Notice that the aggregate demand curve, AD, like the demand curves for individual goods, is downward sloping, implying that there is an inverse relationship between the price level and the quantity demanded of real GDP. The standard supply curve and the aggregate supply curve The standard supply curve is a graph showing the relationships between the price of a good and the quantity supplied. The supply curve slopes upward because other things equal, a higher price means a greater quantity supplied. The aggregate supply curve shows the relationship between the price level and the quantity of goods and services supplied in an economy. The equation for the upward sloping aggregate supply curve, in the short run, is Y = Ynatural + a (P – Pexpected). In this equation, Y is output, Ynatural is the natural rate of output that exists when all productive factors are used at their normal rates, â€Å"a† is a constant greater than zero, P is the price level, and Pexpected is the expected price level. This equation holds only in the short run because in the long run the aggregate supply curve is a vertical line, as output is dictated by the factors of production alone. An aggregate supply curve is shown in Figure 2. The aggregate supply curve equation means that output deviates from the natural rate of output when the price level deviates from the expected price level. The constant, a, shows how much output changes due to unexpected deviation in the price level. The slope of the aggregate supply curve is (1/a) which depicts the short-run aggregate supply curve and the long- run aggregate supply curve. The vertical axis is the price level. The horizontal axis is output or income. The short-run aggregate supply curve is downward sloping with slope equal to (1/a) while the long-run aggregate supply curve is vertical with no slope. The reason that the short-term aggregate supply curve is upward sloping is a bit more complex. Factors that determine the slope of AD-AS curve model The slope of AD curve reflects the extent to which the real balances change the equilibrium level of spending, taking both assets and goods markets into consideration. An increase in real balances will lead to a larger increase in equilibrium income and spending, the smaller the interest responsiveness of money demand and the higher the interest responsiveness of investment demand. An increase in real balances leads to a larger level of income and spending, the larger the value of multiplier and the smaller the income response of money demand. This implies that the AD curve is flatter, smaller is the interest responsiveness of the demand for money and larger is the interest responsiveness of investment demand. Also, the AD curve is flatter; the larger is the multiplier and the smaller the income responsiveness of the demand for money. We know that aggregate demand is comprised of C(Y – T) + I(r) + G + NX(e) = Y. Thus, a decrease in any one of these terms will lead to a shift in the aggregate demand curve to the left. The first term that will lead to a shift in the aggregate demand curve is C(Y – T). This term states that consumption is a function of disposable income. If disposable income decreases, consumption will also decrease. There are many ways that consumption can decrease. An increase in taxes would have this effect. Similarly, a decrease in income–holding taxes stable–would also have this effect. Finally, a decrease in the marginal propensity to consume or an increase in the savings rate would also decrease consumption. The second term that will lead to a shift in the aggregate demand curve is I(r). This term states that investment is a function of the interest rate. If the interest rate increases, investment falls as the cost of investment rises. There are a number of ways that investment can fall. If the interest rate rises, say due to contractionary monetary or fiscal policy, investment will fall. Similarly, in the short run, expansionary fiscal policy will also cause investment to fall as crowding out occurs. Another interesting cause of a fall in investment is an exogenous decrease in investment spending. This occurs when firms simply decide to invest less without regard for the interest rate. The term variable that will lead to a shift in the aggregate demand curve is G. This term captures the whole of government spending. The only way that government spending is changed is through fiscal policy. Recall that the budgetary debate is an ongoing political battlefield. Thus, government spending tends to change regularly. When government spending decreases, regardless of tax policy, aggregate demand decrease, thus shifting to the left. The fourth term that will lead to a shift in the aggregate demand curve is NX(e). This term means that net exports, defined as exports less imports, is a function of the real exchange rate. As the real exchange rate rises, the dollar becomes stronger, causing imports to rise and exports to fall. Thus, policies that raise the real exchange rate though the interest rate will cause net exports to fall and the aggregate demand curve to shift left. Again, an exogenous decrease in the demand for exported goods or an exogenous increase in the demand for imported goods will also cause the aggregate demand curve to shift left as net exports fall. An example of this type of exogenous shift would be a change in tastes or preferences. The aggregate demand curve also can shift right as the economy expands. When the aggregate demand curve shifts right, the quantity of output demanded for a given price level rises. Therefore, a shift of the aggregate demand curve to the right represents an economic expansion. A shift of the aggregate demand curve to the right is simply affected by the opposite conditions that cause it to shift to the left. A change in one or more of the following determinants of aggregate supply will shift the aggregate supply curve in the short run. – Change in the input prices (domestic or imported resources price), change in productivity, change in legal institutional environment (business taxes and government regulation). An increase in short-run aggregate supply will shift the curve rightward; a decrease will shift the curve leftward. The long run aggregate supply curve is vertical. Similarities between the Ad-AS curve model and the standard demand-supply curve model The conventional â€Å"aggregate supply and demand† model is actually a Keynesian visualization that has come to be a widely accepted image of the theory. The Classical supply and demand model, which is largely based on Say’s Law, or that supply creates its own demand depicts the aggregate supply curve as being vertical at all times. The both demand curve and the aggregate demand curve is negatively sloped from left to right and both curves represent the law of demand. The short-run aggregate supply curve or SRAS curve has similarities the standard supply curve. Both are positively sloped. Both curves relate price and quantity. Differences between the Ad-AS curve model and the standard demand-supply curve model In aggregate demand curve, there is no substitute effect because we cannot substitute all goods. But in standard demand curve it exists. The aggregate demand curve has no income effect because a lower price level actually means less nominal income for the resource suppliers’ e. g. lower wages, rents, interests, and profits. But in standard demand curve it exists. The major differences between the standard supply curve and the aggregate supply curve are as follows- for the market supply curve, the vertical axis measures supply price and the horizontal axis measures quantity supplied. For the short-run aggregate supply curve, however, the vertical axis measures the price level (GDP price deflator) and the horizontal axis measures real production (real GDP). The positive slope of the market curve reflects the law of supply and is attributable to the law of diminishing marginal returns. In contrast, the positive slope of the short-run aggregate supply curve is attributable to: (1) inflexible resource prices that often makes it easier to reduce aggregate real production and resource employment when the price level falls, (2) the pool of natural unemployment, consisting of frictional and structural unemployment, that can be used temporarily to increase aggregate real production when the price level rises and (3) imbalances in the purchasing power of resource prices that can temporarily entice resource owners to produce more or less aggregate real production than they would at full employment. Conclusion Whereas the standard supply and demand curve model discusses on individuals, the aggregate supply and demand curve model works with the whole economy. This model is built on the assumption that prices are sticky in the short run and flexible in the long run. This model also highlights the role of monetary policy. This model shows how shocks to the economy cause output to deviate temporarily from the level implied by the standard model. By this model, we can observe the economy more efficiently than before.

Impact of Passions in Life

Three passions, simple but vigorous, have made an impact in my life: love for soccer, affection for money, and craving love. These passions have carved the path I have walked and will continue for my life's Journey. For one thing, I have always had a passion for soccer; first, because It brings Inspiration- inspiration is a great feeling that I would take chances for the rest of my life, for many hours of this revelation. I find that soccer seems to follow me, even In my dreams.I always see myself In the biggest soccer stadium In the world and just breathing and playing soccer. â€Å"Goal: The Dream Begins† Is a soccer movie that has made the biggest Impact In my soccer career mainly because the movie was so Inspiring to watch. This movie seemed Like a reality because the mall character In the movie had such motivation and desire for the game of soccer. Nowadays, soccer Is making a bigger Impact In my elite, and the reason Is seeing all the professional soccer athletes trainin g hard In practice and working hard In games. Soccer will always be my passion, and this inspiration for this sport will help me continue in my life's journey. In addition to being inspired in soccer, I feel as if the affection for money helps me stay on track on my life's journey. My passion for money makes me think more positively and makes me strive to get more. For me, buying certain things such as clothes, food and health products always make me have a positive mindset because I realize that hard work pays off. I feel without hard work towards money I could never have a positive mindset and fantasize about doing good things with my earnings.I know this passion to get money helps release energy, and it doesn't make me too stressed, but instead it makes me dream and helps me talk about what to do next with my money. I feel having that affection for money helps me appreciate things and makes a positive determination on my life's Journey. Craving love has always been attainable, fo r it can bring positive relations with people and the world. Loving someone or something is a great feeling, and having that genuine passion for love can create positive things.I believe in karma, and doing meeting with good intention for a person or thing will come back and help you out. I feel if I love then later in the future karma will come around and bring a definite smile on my face. Love can have a strong connection towards people, and I feel If I can love then that connection will guide me to a safe place and enlighten my Journey. So far, this has been my life's Journey. I have found It worth living for these three passions, and I would do It all again If the chance were awarded to me because these emotions so far brought a pleasure In my life.For one thing, I have always had a passion for soccer; first, because it brings inspiration- inspiration is a great feeling that I would take chances for the rest of my life, for many hours of this revelation. I find that soccer seems to follow me, even in my dreams. I always see myself in the biggest soccer stadium in the world and Just breathing and playing soccer. â€Å"Goal: The Dream Begins† is a soccer movie that has made the biggest impact in my soccer career mainly because the movie was so inspiring to watch.This movie seemed like a reality because the main character in s making a bigger impact in my life, and the reason is seeing all the professional soccer athletes training hard in practice and working hard in games. Soccer will life's Journey. Stay on track on my life's Journey. My passion for money makes me think more smile on my face. Love can have a strong connection towards people, and I feel if I So far, this has been my life's Journey. I have found it worth living for these three passions, and I would do it all again if the chance were awarded to me because these emotions so far brought a pleasure in my life.

Design Essay Example | Topics and Well Written Essays - 1000 words - 2

Design - Essay Example That is how she created her first beads. Her first inspirations were a polymer beads necklace of her boss and traditional textiles, such as old ethnic fabrics and rugs. In a way, following the ideas of old masters, Sarah’s beads are incredibly bright, though harmonious and fresh. Such an effect is achieved mainly through a very rich set of patterns. The first works by the author were, as she admits, â€Å"generally graphic repeat patterns with simple color contrasts† (Shiver 2009). With time, however, she started using special color blending techniques to make the beads more colorful. Nature, own imagination, or works by other authors are the sources of Sarah’s creativity. The devotes much attention to color combinations to use them in the blended sheets of clay. The material itself - polymer clay - is a pretty simple mean to work with. It is a pliable and bendable polymer compound - fine particles of polyvinyl chloride (PVC) suspended in plasticizer (DeVoto 1997). Among the advantages of working with this material is a great number of colors and shades provided by the manufacturers. Furthermore, these colors can be blended just like those of painters, to create new, personally designed shades and patterns. There has been developed a great number of special techniques for working with polymer clay, among which some have been inherited from glasswork, textile arts, and sculpture. Such practices as caneworking, marbling, millefiori and others give artists plenty of opportunities to create endless variations of color combinations and even textures. In addition, this kind of clay, unlike traditional one, does not dry out on air, so an artist has no time limits for completing the work. When the colors are blended and the items shaped, he or she has to just fire it. Firing polymer clay requires low temperatures, so it can be done even in an ordinary home oven. This allows anyone willing to work with the material to try one’s abilities

Female Genital Mutilation Research Paper Example | Topics and Well Written Essays - 2000 words

Female Genital Mutilation - Research Paper Example The present research has identified that F. G. M is a procedure that has no health benefits on girls or woman, causes severe psychological and physiological problems and it is mostly practiced in Africa as a nonreligious, cultural ritual. Some scholars such as Elizabeth Bransfield in her case studies involving Female Genital Mutilation in Gender, Anthropology, and Religion argues that it is a religious ritual and cultural issue, while it is overlooked that the ritual has no medical reasons because the female body is adversely harmed. Psychologically, the victim of F.G.M suffers a lot of pain during the procedure which is done mostly in unhygienic conditions and without anesthetic. The removal of the clitoris to is painful due to its having a lot of nerve endings. Injury to the genital area could also scar the victim for life considering that the procedure is undertaken mostly unprofessionally, in poor lighting and at times in the bush. The thrashing, fearful and screaming victim coul d also aggravate the injuries due to the being done by personnel who are not trained in handling medical cases. Lack of medical facilities could also result in dire consequences including death in case of complications. Infection due to unhygienic procedures is a common feature due to the use of unhygienic tools, dirty herbs or untested traditional medicines. Death or very major medical complications conditions could result due to the many underlying conditions under which F.G.M is done. When the procedure involves infibulation, which involves the bidding of the legs for some time, urine and faces are retained in the wound and the damp conditions in the wound could develop into a very septic wound.

The Nature of Love in the Philosophy of Kierkegaard Term Paper

The Nature of Love in the Philosophy of Kierkegaard - Term Paper Example Nevertheless, an accumulator of romantic and dutiful forms of love is Christian love. The way Kierkegaard develops his vision of different forms of love is illustrated by his quotations. Providing an in-depth analysis of the quotes, we’ll make an attempt to penetrate into the depth of the nature of love, following one of the greatest philosophers of the nineteenth century, Soren Kierkegaard. Romantic love The basis for discussion about romantic love was found by Kierkegaard in Plato’s Symposium. Plato presents mainly a male perspective on love, because there is more letters by Johannes to Cordelia. There are only three of them written by Cordelia to him in the preamble to â€Å"The Seducer’s Diary† under the male pseudonym â€Å"A† (Collins, 1953). An interesting character of the reflective seducer shows to the readers, that it is much more interesting to live and perceive love in possibility and not in actuality. This man is involved into interesti ng modeling of reflections and different modes of action. There is an interesting myriad of psychological states and having travelled across different moods it is only possible to perceive one or another thing or phenomenon. Thus, this character is an intermediary taster of different forms and aspects of love. He cannot experience it to the fullest extent, because of his unachieved selfhood, but on the other hand he cannot perceive all aspects of Christian love, because this form of love is too elevated for him. In this work Kierkegaard differentiates romantic love from Christian love. In his further work this differentiation remains, but there can be seen transformations and correlations between these types of love, which will be presented further on (Collins, 1953). Thus, it is surely claimed in this work that Christian and erotic love is incompatible. There is no sensuousness in Christian love [Sandseligheden], which is the integrative part of erotic love (Kierkegaard SV1 I 44; K W III 61 cited from Collins, 1953). In other words, erotic love is selfish and Christian love is selfless. The oppositions between Christian and romantic love is shown on two different levels: the aesthetic and the ethical ones. There is a perfect example illustrating the way Kierkegaard differs between ethic and aesthetical aspects in marriage and in one’s individuality. Wilhelm claims that: the ethical is a restricted civic virtue restricted and it is not a divine goodness. Eros and divine virtue are two parallels, which can never meet. Kierkegaard clearly differentiates between aesthetic and ethical issues: aesthetic reflections are selfish and individual, while reflections of ethical concerns are open for community, is full of transparency. An aestheticist is prevented from love perception to the fullest extent. He is a selfish individual and love is ad ipsum (or â€Å"for himself†). Further reflection of aesthetic perspective on romantic love can be seen in the ce ntral claim that romantic love is immediate and it is nothing more than an instantaneous desire. Moreover, love is not natural necessity or a result of reflective action or thoughts; beauty, instantaneous emotions are triggers of romantic love. In such a way, we can see that Kierkegaard focuses our attention on not very deep nature of romantic low. It is hollow and momentous. It is the first stair of the spiral stairs (Collins, 1953). Dutiful love There is a difference also between love in marriage and

Concept of culture shock and reflective diary Essay

Concept of culture shock and reflective diary - Essay Example 16 Reisinger, Y. &, Turner, L. 2003. Cross cultural behaviour in tourism. London: British Library 16 Concept of ‘Culture Shock’ Culture shock is the feeling of dissociation that one feels upon travelling to a foreign country and experiencing a sudden change in their way of life. It is experienced due to a sudden change in food, clothing, manner of communication and even the roles of men and women in the community as. It results from one being unable to read the cultural cues as they differ from the ones, which an individual was familiar with at home. Culture shock has been identified to occur in five different phases Euphoria, disintegration, reintegration, adjustment and re-entry, each one has its own challenges and should be handled in a different manner from the other. Before Travel Before preparing to travel to a new destination, the individual should read as much as they can about their new location. Background knowledge will result in the traveller being prepared t o see some of the things that differ from their culture, which will mean lower shock, and less confrontation between the traveller and the indigenous people (Greensboro, n.d). Upon arrival, the traveller should also talk to his embassy about the local culture there, this is imperative to add on the learning in order to get a first-hand detailed description of the differences they will experience from those from their own country. While China is trying to improve its international image, its public toilets have been of very low hygiene standards (Bailie and Jeff, 2013) and most foreigners are generally advised by their own fellow citizens to not use the public ones but rather wait to use the ones at their hotel. This is information that can only be got from first-hand experience and not from any average travel website. Initial Euphoria Upon arrival, the newcomer to the society is usually excited by the experience of going to a new culture. The new way of life seems extremely appealin g and is usually experienced by those who have stayed there for at most a month. Many tourists on holiday experience this and travel back home without progressing to the other stages. People in the euphoric stage use words such as enchanting, magical, mystical, beautiful and exotic to describe the places they have travelled to as they are experiencing the new country for the first time even when the new country has high levels of poverty and a low development level (Pedersen, 1995). The reason for this is that the locals of the destination country recognize that you are a foreigner and therefore exempt you from the social expectations and cultural norms that the rest of the country is governed by. The locals therefore dismiss the foreigner as just been ignorant instead of confronting them as they would a local (Pedersen, 1995). Police also realize that the national image is at stake when a foreigner lodges a complaint and will do their best to ensure that their problems are resolved quickly in order to avoid complaints being lodged by the embassy resulting in their supervisors coming to scrutinise their work. Locals also try their best to ensure that foreigners will leave with a good report of the country and therefore see to it they explain to them the dangers of doing certain things that would be criticised in the destination c

Com class- Blog Essay Example | Topics and Well Written Essays - 500 words

Com class- Blog - Essay Example This is an important reminder of how communication from individual to individual can be felt even through a recording. Communication is very powerful and wonderfully shown through the voice of slaves. The culture of the African American who has experienced such slavery is full of much hurt and pride. The listener can understand the hurt and frustration that these slaves had to experience. A sense of pride is also noticed because the African Americans seem to be proud that they have come such a long way. The language used by the slaves is the English Language. Although the language is English, the slaves have a slang that is used and makes it hard to make out at times. The language is perceived to be broken English. After reviewing some of the voices and the folklore songs it was important to develop recognition of the way the African American culture speaks and refers to things. This deciphering of language is used by many without recognition that one is even doing it. Language is wh at allows the listener to comprehend what is being projected by the African Americans. â€Å"Language is the primary means people use to communicate with one another† (Words and Meaning). This form of language through music such as folklore is common in many cultures. The folklore music presented by the African American slaves is like a story told in a different language.

Models of Economics Research Paper Example | Topics and Well Written Essays - 1000 words

Models of Economics - Research Paper Example Its main thoughts are that; free markets are better situated to allocate the scarce resources in any economy; minimum government or state intervention in the economy is important and works best (Pindyck & Rubinfeld, 1981). It contends that the supply of money ought to be maintained at equilibrium with money demand. This prevents distortion of the economy through increased money supply, which leads to various evils such as inflation, and excess demand that is not be met by the available supply. Socialism is an economic system that lies between capitalism and communism. It seeks to redistribute the wealth more equitably through the common ownership of natural resources and key industries such as public utilities and manufacturing industries. The state involves itself in central planning. Production of goods and provision of services, including their prices and distribution is centrally controlled (Pindyck & Rubinfeld, 1981). This economic model puts emphasis on improving developing nations’ economies. This economic model focuses on ways to stimulate growth in those countries through enhancing aspects such as education, health, working conditions, market and improving both international and domestic policies and systems. Their focus is to figure out how developing/poor countries would be changed into thriving ones (Pindyck & Rubinfeld, 1981). Since political and social circumstances of various countries vary substantially, tactics for turning a poor nation are usually unique and country specific. For example, the government strives to maintain the economy at equilibrium by either controlling or sharing of natural and state resources or controlling money supply in order to avoid economic distortion through increased money supply. John Keynes’ economic theory is applicable in many economies in the world since it was first developed. Keynes advocated for the regulation of economies using controlled money supply and

Opening of Sainsbury's (Supermarket) in India Essay

Opening of Sainsbury's (Supermarket) in India - Essay Example From the market research it identify that Indian market condition is favourable for foreign firms to enter and start business. Thus they select the Indian supermarket industry as their new business location. Sainsbury is aimed to achieve favourable market position in the Indian market with their quality branded products and attractive customer services. They object to start medium sized supermarket chains in the country on a regional basis. Supermarkets are designed to supply all range of consumer products at a minimised rate. The project is aimed to provide a detailed plan for establishment of the supermarket business in India. Through this project, we objected to provide detailed analysis of the required activities for successful implementation of the business. The time schedule required for the project is also analysed as a part of this project study. The risk related to each level of activities in the implementation of project are analysed in this study. The objectives of the Project can be summarised as follows: Indian market trend is offering greater opportunity to the supermarkets business. Supermarkets business is showing higher growth rate in terms of customer base and profitability. In the prevailing market conditions, Sainsbury has greater scope for profitable launching of supermarket business in India. Branded products have more customer base in the Indian consumer market. Thus with the quality branded products and attractive customer servicing, Sainsbury’s can achieve their targeted market share within the projected time period. Brand loyalty creation should be taken by Sainsbury’s as an important factor for attaining targeted market growth. The operations of the supermarkets should be specially designed to provide a total shopping experience to the customers. Sainsbury can achieve higher business growth in India as it provides plenty of customer bases. In the

Ethnocentrism and Stereotypes Essay Example for Free

Ethnocentrism and Stereotypes Essay Introduction. Social stereotyping has become a widespread phenomenon nowadays. This topic has been actively investigated in social psychology and it is still one of the most controversial issues in this science as there are many opposite points of view on the process of stereotyping. In our trivial understanding stereotypes are negative phenomena and we should escape them but this is just mundane awareness, which has no common with scientific vision of it. In fact, avoidance of different stereotypes is impossible because they are natural for human beings. They surround us everywhere in our life and sometimes we can be unconscious that we are under their influence. One more thing is that stereotypes are confused with prejudice. It is a common but serious mistake because there is Ð ° vital difference between them. The former should be considered, as psychological phenomenon that can be both positive and negative while prejudice is an adverse one by its nature. This essay is about the mechanisms of stereotyping, their place in our life, how they manifest in modern society and their importance for us. 1. Social stereotyping within Social Psychology. Social stereotypes- simplified schematized images of social objects that are shared by most of members of social groups. The first man who used this definition was Walter Lippmann. He submitted his work â€Å"Public Opinion† in 1922 where he describes stereotypes as â€Å"pictures in our heads†. Lippmann thought that these â€Å"pictures† were inevitable and made the process of perception easier but also were the foundation of social misunderstanding and intension. â€Å"For the most part we do not see first, and then define, we define first and then see†. It should be noted that at first researches of stereotypes were devoted to the images of ethnic communities, but with the development of our society and as a result of it with the growth of social mobility and people’s involvement in the great amount of social groups, the researches spread on various types of groups and communities like religious, political, professional, cultural, economical, age-related, sexual and so on. Stereotypes usually appear in the setting of the shortage of information when your own experience interacts with the subsisting in the society representations. It often happens that the latter is erroneous and biased. That is why they say that stereotyping is inaccurate and can lead to distortion of people’s notions and knowledge and can seriously spoilt interindividual interplay. But it should be taken into consideration that stereotypes can be not only negative, too generalized, too simplified and approximate but also positive, accurate and neutral. To estimate whether stereotype is true or false they have to analyze the situation because depending on the circumstances one stereotype can be both right and wrong. 1. 1. Levels and functions of stereotyping. Social stereotypes should be considered as the system of its three components: cognitive, in other words informative, which includes the information about real objects and phenomena; affective or evaluative part that consists of experiences; social (behavioral)- the way of behavior to different objects of surrounding world. People adopt stereotypes since their childhood and use them before the constitution of their own images. Scientists detach two fundamental levels of stereotyping: group and individual. The difference lies in functions that they execute: on the group level they are ideological and identifying functions and on the other there are cognitive and value-protective ones. But this division is conventional as one function can be realized on both levels. Cognitive function consists of systematization of incoming information, its selection and simplification. Due to this stereotyping helps to acquire maximum of the data involving minimum of brainwork. In fact, it is one of the forms of perception of social reality that allows us cope with the information space of modern world and which is used when more accurate and full information is not available. In short it can be said that it helps people to react quickly on social events and to foresee people’s actions. But it should be appreciated that it does not serve for facilitation of the cognition but for social understanding of the information. Another function of the individual level directs to the creation and protection of the positive self-image. The same goals realized the identifying one on the social level but there we have we-image of the group. It is very important for human beings and social groups to follow standards in order to support their identity and to occupy their places in the social structure. So, it is seen that stereotyping leads to the social categorization and sometimes to social prejudice and so called in-groups and out-groups. And finally the ideological function, as it is not hard to guess, consists in the shaping of the group ideology and also in its preservation. The ideology in turn is one of the crucial components as it explains and substantiates the behavior of the group members and their characteristics. 1. 2. Attributes of stereotypes. One of the key characteristics of the considering process is that stereotyping largely based on emotions and has estimative side. It is normal because people generate stereotypes and it can be hardly argued that the latter is not under subjective evaluation and opinions. That is why stereotypes are very unreliable and inaccurate sometimes and following them can lead to serious consequences, for example, when they affect on making decisions. It happens very often when people behave in a very illogical ways just because of being under the stereotypes. One more crucial peculiarity is the stability. Its fixity was proved by many researches but scientists also claim that it has relative nature because changes of relationships between groups and individuals can veer contents of stereotypes. They emphasize some reasons of the stability. Firstly, people deny changing their images even when they come in contact with a person that disconfirm social image and tend to think that it is an exception but not a mistake in the system of stereotyping. For instance, it is a common idea that men never cry, so when we face with weeping man it corners us and we are disposed to think that it is an abnormal situation. Second one follows herefrom and lie in the fact that it is common for people to forget about the failure of stereotypes and remember only the instances that confirm them. And thirdly, our expectations affect on the perception. Finally, stereotypes possess the coherence or consensus. But it is a very controversial issue because some psychologists do not acknowledge it as an attribute because stereotypes should be explored as individual phenomena because they are produced in people’s heads. 1. 3 â€Å"Grain of truth†. After 1950s years in social psychology appeared a new hypothesis â€Å"grain of truth† according to which the volume of true knowledge is much more bigger than the volume of false in stereotypes. Scientists that support this new view claim that stereotyping is not a scheme of fabulous opinions but is a total of real images of group characteristics and relationships that may be deformed but still reflect social reality. In other words they should understand this as that stereotypes base upon the reality and what is more the conceptualization of a group usually shapes from the interaction with its representative. So, stereotypes include truthful information that can be spoilt by corrupted data. As social stereotypes to a large extent reflect real features of groups, there is no doubt that the principles of contacts between groups have an effect on the stereotypes: depending on it the latter may conclude less or more positive constituent. One more key factor is the criterion of verity of the stereotyping. If more than two groups support a stereotype and self-assessment of the group is the same, the stereotype is estimated as true. But they should add that self-assessment is a very doubtful aspect because group can be mistaken and estimate itself subjectively in a wrong way. 2. Manifestation of social stereotypes in the modern society. 2. 1. Stereotypes in every day. As stated before we face social stereotypes every day of our lives. In some cases we consciously use them but it often happens that we do not realize how and when they appear. The brightest examples are ethnic stereotypes. We get used to think that Frenchmen are full of love and French women are always well groomed and elegant, Jews are crafty and always look for profit, British men are prim, conservative, traditionalist, very patriotic and drink tea the whole day, Germans are punctual and like order, Americans are mad about their country, have dull sense of humour, hardworking and chase American dream and as for the Russian people the whole world thinks that we are crazy, drink alcohol instead of tea and Russian women are the most beautiful. As it is seen, these stereotypes in most cases are neutral and have confirmation in the reality but some of them are absurd and have no common with the objective state of things. So, for instance, while travelling we prepare to see something that we expect according to gained stereotypes. Sometimes it happens that they help us as we are ready to changes of social environment but in other cases we have culture shock (f. e. Americans can joke well and are not too mad about money and work; a fair number of Russians do not drink alcohol at all). Gender stereotypes are also very widespread. Women are called as the softer sex, are thought to be fools and as a result cannot occupy high posts, they are bad drivers, blondes are silly, clever ones cannot be happy in their interior lives. As for males, they never cry, have to direct and are unfaithful to their wives. These lists are enormous and can be continued endlessly. We use them constantly and even submit their influence voluntarily. There are a lot of jokes about blondes, sometimes it is hard for women to get prestigious job and we do not expect of men to indulge weaknesses. Generally speaking, the amount of stereotypes is immense and it is impossible to list them all. In most instances we employ them willingly and rarely deny them. Some of them enter our lives so strongly that control our actions, goings and decisions. 2. 2. Stereotypes in management. Managers work with people permanently, so it is important for them to know about the mechanism of stereotyping and know, how to make the best use of it. As a leader, manager should abstract from any of stereotypes and behave with subordinates equally independently of their gender, nation, age and so on. If he or she does not do it, it can lead to conflicts, decrease of working capacity of a collective and even to his/her dismissal because of professional incompetence. Moreover, Chief Human Resources Officer while recruitment should also control his/her personal stereotypes as he/she can miss good professional or otherwise make a mistake employing undesirable person just because of the sympathy or other factors that stereotypes generate. Finally, professional manager has to know how stereotyping may affect on his/her staffs and know how to prevent negative backwashes of it to organize staffs well and to increase the effectiveness and working efficiency of a collective. Conclusion. To make a conclusion it is necessary to say that stereotyping is an important process and it cannot be ignored. Stereotypes carry positive functions such as facilitation of perception but also can negatively affect on us. So people should distinguish where adventitious impact of them finishes and adverse begins as stereotypes affect on us and only people by themselves can control the power of their influence. Although stereotypes includes some truth, people should remember that it is much better to check a stereotype in the reality than to rely on it surely, as it can turn against them. Now scientists are working on the system of the suppression of stereotypes as they are in favor of their substitution to personal persuasion. It is a hard thing to control and mortify stereotypes in your own consciousness, as it needs from you to realize the prepossession and ignore it proceeding from the equality of men and from the feeling of compunction because you know nothing of people but judge them in advance.

Events Planning and Management Essay Example for Free

Events Planning and Management Essay What is an EventSpecial or spectacular occasions where people gather together for a purpose whether they be to celebrate, educate, promote or commemorate. They are not the usual and ordinary activities that one engages in as part of his daily life Who is an Event PlannerAn event planner is, quite simply someone who organizes events. He is the person behind the scenes who gets the job done and make sure everything is done and done flawlessly to ensure successful staging of the event. He must be well versed and trained on the communication and organization aspects and requirements of the job. Event planners usually get their start doing, supplying or providing services in one or two particular aspect of an special events such as catering, floral arranging, entertaining and talent agents eg before they decide to plan entire events. Or they may also have started planning and coordinating events for companies they were employed with before deciding to go into the business for themselves Since events may vary in size, scope and complexity, it may require an event planner to do any number of different task but all with the end result of achieving a successful event Categories of EventsSocial Events- more on a local level, attendees are usually related and/or know each other on a more personal level. Care and caution must be taken as the event planner may find himself in the storm of a family event , as emotions often run high on these special occasions. Make sure everyone knows their role and exactly what’s expected of them. List of common social events: weddings, reunions, housewarming/blessings/holiday parties and dinners/birthday parties/bar or bat mitzvahs/baby showers/anniversary parties/bridal showers/stag parties, et al. Corporate Events- the term â€Å"corporate† includes not only companies but also charities and nonprofit organizations. Charities and nonprofit organizations host gala fundraisers, receptions and athletic competitions, among other events, to expand their public support base and raise funds. Companies host trade shows, conventions, company outings, holiday parties and meetings for their employees, staff, board members and stock holders. Some types of corporate events: Annual shareholder meetings, board meetings, client appreciation events, company socials (such as holiday parties, intramurals and sports events, company outings), groundbreaking ceremonies, incentive travel, open houses, new product launch, press briefings, staff training, union events/meetings et al Industry Events Industry events today are sophisticated affairs designed to inform, influence and form consensus on a specific issue or common topic. Industry specific events include: Conventions, association meetings, conferences, industry tradeshows, public exhibitions(bridal fairs, auto shows, home shows), symposiums et al Special Events – The term â€Å"special events† can describe a broad range of affairs which are big, national or local in scope such as major sporting events (palarong pambansa), major public events (EDSA Day celebration), major cultural and religious affairs ( Baguio mayflower festival, dinagyang, ati-atihan, sinulog festival), However special events may also be much smaller, specific and more private in scope. List of special events include the following: Award events, book launching, signing/author reading, CD release parties, charity fund raisers, children’s festival, ethnic celebrations, fashion shows, holiday special events, inauguration ball, music festival, parades, political forums or debates, restaurant openings, sporting event-car races, store grand openings STEPS IN EVENTS PLANNING 1. Client Consultation Whether you have your own event planning business or work full time planning events for one company you will work with clients. As a corporate events planner your internal clients will be other departments (HRD, Marketing, Operations etc). on the other hand if you are doing events planning independently you will be dealing with company representatives or in some cases the company officials themselves. In each case consultation will be of primary importance as these will determine the direction, objective and purpose and vision of the event. At the initial meeting do more listening than talking, pay careful attention to everything the client says, make notes or record the meeting(with clients permission), bring an assistant to make notes for you. When its your turn, ask the client to describe their vision for the event. Then from broad ideas, you will refine the vision as you move through the planning process. Questions such as those below will help the events planner to begin to visualize the event and serve as the foundation for all the work to come. Things to discus with the client: What kind of event do you want What do you hope to accomplish When is the event to be held Who are expected to attend What is the budget At the end of the consultation you should have a clear picture of what your client envisions for their event and be able to form a clear, concise â€Å"mission statement† or objective. Other things to discus: who will be involved in the planning process, who will be the key decision makers, and how information should flow during the planning stage. This is precisely to anticipate and eliminate possible roadblocks as you can before you reach them since as the events planner it is your responsibility to take charge of planning. After the initial meeting and while it is still fresh on the mind of both parties (planner and client) summarize the discussion in writing and send a copy to the client if possible on the same day or soon after. 2. Set Objectives The best and most successful events have a clear purpose or objective. Event planners can avail of the SMART method for setting strategic objectives: Specific- What is the specific result of you event Measurable- Outcome should be measurable accurately Attainable- Given the existing budget and resources and constraint, is the objective attainable Relevant- Do the people involved have the authority, the skill and the resources needed to meet the objective? Is the objective important to the organization or individual? Time- Based- Is there a start and end point to the objective? Setting smart objectives will not only make the planning easier but will help measure the success of the event and create a positive experience for all involved. 3. Choose a Date and a Location At this planning stage, preferred date should be decided upon. Client will often but not always come with a date in mind for the event. If they don’t, it will be your job to help pick a suitable date. But whether you do the setting of the date or not you need to consider the following before choosing the date or accepting the client. Things to consider when choosing a date: Consider your availability Consider other events in the area Consider the season and usual weather in the chosen location Consider your suppliers Consider other related events Consider other holidays Consider your time needs 4. Decide Who to Invite Your client needs to give you an idea of who they want to attend their event before you can begin to formulate a plan to attract the target audience or plan activities. The following data or information are required (depending on the type of event) How many people are to be invited Will spouses or children also attend Demographics of the target audience (eg. Gender, median age, ethnic background, income bracket) Common or shared interest What payback does the client expect Where are the attendees coming from (travel arrangement, customs and traditions) 5. Create Your Theme The most memorable events have a cohesive theme that runs through-out, from initial publicity to printed invitations to decor and right through to the entertainment and final applause. One of the biggest advantages of a strong theme is its usefulness in helping you make decisions throughout the event process. Once a theme has been decided on, print materials such as invitations, banners, place cards, brochures, advertising and websites can be designed. Where to get ideas for a great theme Brainstorm Events Industry Current Events and Trends Adding a Musical Touch 6. Set the Event Agenda After the date, guest list, the theme and setting of the smart objectives , its time to set the agenda for the event. Whether its a simple house blessing or a three day corporate event, its important to layout the entire schedule. Include adequate time for arrival, socializing, speeches, awards/games, food, etc. â€Å"Visualize† the event and run through the entire program from start to finish. Make notes of all you might need such as materials, services, special arrangements, eg. Create a list of vendors and suppliers to contact and task to be done. GETTING ORGANIZED As an event planner, you will need a variety of organizational tools that will help you keep track of all the many details involved in organizing the event and ensuring an orderly and systematic execution of plans aimed towards making the event successful 1. Establish an Event Committee Although it is a given that you will do all the planning and planning of the event yourself, in most cases, you will work with a group of people who are expected to make the event successful Choose a select group of key people to form an Events Committee Assign specific task to each committee member Regular committee meeting Document everything 2. Create a Timeline Schedule Base your timeline on factors such as The size of the event The location The time of year The number of people involved in the planning Develop an outline of specific tasks, deadlines and responsibilities 3. Adding Detail As you start developing your checklist, add as much detail as possible for each item. For example under the â€Å"Assigned tasks for day of event† list the specific task that needs to be assigned such driving to airport pick up, supervising set up, leading briefing sessions with speakers, seating, greeting, supervising set up of luncheon, etc. Once you have develop the checklist, assign target dates to each item, It is a good idea to work backwards from your event date 4. Critical Path ( Assignment of Task) A critical path lists each of the tasks that needs to be accomplished; who is responsible for it and the deadline by which it will be done. It is used as a guide map for the event to assist when delegating responsibilities and show whether you are on track. 5. Budgets Creating a budget is an important ingredient in a successful event. Once you have created a timeline schedule and critical path, you can come up with a list of estimated expenses such as venue rental, food, transportation, accommodations, audio-visual equipment, printed materials and gifts. Get price quotations from your suppliers to find out how much a particular item costs You will also need to include your own fee and corporate clients may want to include any staff time they spend on the event as an expense. When planning a budget, include your potential revenue to offset the cost. For example, is the event a fundraiser? Is it a conference or convention that should aim to cover its own expenses? Attendance fees, sales of related materials, donations, ticket sales and sponsorships can all be good ways to raise revenues. After the event you should compare actual expenses and revenues to your budgeted amounts. This will help you determine if your objectives were met and it may assist in budgeting for future events. PREPARATION TIME FOR VARIOUS EVENTS TIMELINE SCHEDULE EVENT TYPE Recommended Preparation Time Wedding 3-6 months Parties (birthdays/anniversaries/debut) 1-3 months Seminars/Meetings 1-3 months Conference / Convention ~ Domestic ~ International 6months – 1year 1-2years Organized Tours / Field Trips 1-3 months Concerts 6months and above Festivals 6month-1year Exhibitions / Expositions ~ Domestic ~ International 6months-1year 1-2years Sales Bazaar (â€Å"tiange†, night market) 6months Competition / Contests 6months-1year Sport Festivals 6months-1year SAMPLE TIME ALLOCATION (More Than A Year Pre-planning Activity) Activity Period Announcement date location 52weeks before the event First press date 24-36weeks Publication 24th week Mailing of brochures 14-18th week Mailing of 2nd reminder 14th week Mailing of final reminder 8-12th week Mailing of final program 2-6 weeks Sample Budget Groundbreaking Ceremony Estimated Expenses Groundbreaking Site Tent 1,200. 00 Chairs600. 00 Banner600. 00 Podium Sign150. 00 Lights150. 00 Flowers600. 00 Shovels200. 00 Subtotal 3, 500. 00 Luncheon Expenses Lunch 12,000. 00 Rental of Civic Center 1,500. 00 Floral centerpieces600. 00 Gifts for dignitaries (6plaques) 2,000. 00 Gifts for guests (60 mini shovels) 1,600. 00 Information kit folders 1,500. 00 Printing of Fact Sheet 650. 00 Podium Sign 150. 00 Subtotal20, 000. 00 Other Expenses Services of Event Planner 10,000. 00 Long distance / Phone300. 00 Printing of Invitations 1,200. 00 Courier charges for invitations500. 00 Delivery of boxes to site500. 00 Photographer800. 00 Sound system 1,500. 00 Event Planner’s transportation600. 00 Rental of van/minibus 2,500. 00 News release 1,000. 00 Subtotal18,900 . 00 TOTAL ESTIMATED EXPENSES42, 400. 00 (taxes not included) Event Planning Budget Form EXPENSES Estimated Actual Site Venue or tent rental______________________ Tables and chairs______________________ Meals and beverages ______________________ Tableware rental______________________ Staging______________________ Audiovisual equipment______________________ Decorations______________________ Flowers______________________ Other: ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ Program Musicians______________________ Speakers______________________ Celebrities______________________ Entertainers______________________ Gifts______________________ Award______________________ Activities (e. g. golf)______________________ Other: ____________________________________________ ____________________________________________ Event Planning Budget Form (continued) EXPENSES Estimated Actual Printing and Promotion Printing invitations______________________ Mailing invitations______________________ Banners and signs ______________________ Printing tickets______________________ Event programs______________________ Name tags______________________ Shipping materials to venue______________________ Advertising______________________ Distribution of news release______________________ Media kits______________________ Long distance telephone______________________ Other: ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ Personnel Event Planner______________________ Staff salaries and benefits______________________ Registration______________________ Photographer______________________ Bartenders______________________ Security staff______________________ Set-up and tear down______________________ Other: ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ Event Planning Budget Form (continued) EXPENSES Estimated Actual Travel Airline tickets______________________ Hotel rooms______________________ Ground transportation ______________________ Other: ____________________________________________ ____________________________________________ ____________________________________________ Other Expenses Registration fees______________________ Ticket sales______________________ Sponsorships______________________ Advertising in event program______________________ Other: ____________________________________________ ____________________________________________ ____________________________________________ REVENUE Estimated Actual Registration fees______________________ Ticket sales______________________ Donations______________________ Sponsorships______________________ Advertising in event program ______________________ Other: ____________________________________________ ____________________________________________ ____________________________________________ COSTING OF A BIRTHDAY EVENT Profile: No. of Persons: 50 Time: 7pm-12mn (5hours) Site: Function Rooms 3 – Globe Telecom Plaza AT COST 1. Venue a. Function room rate †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2,300. 00 b. Electricity for 5hours†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 500. 00 c. Parking for ingress and egress†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 100. 00 d. Move-in (refundable)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1,500. 00 4,400. 00 2. Decor a. Balloons and Arrangement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2,500. 00 (free 50balloons/arched shape/2tower) b. Flowers and Arrangement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1,250. 00 (centerpiece for guests tables buffet table)3,750. 00 3. Invitations Giveaways a. Invitations (P25. 00 x 50)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1,250. 00 b. Angels (70 pcs at P23. 00 each)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1,610. 00 2,860. 00 4. Tables and Chairs a. Rent for 6rounds tables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 270. 00 (for 8persons at 45. 00 each table) b. Rent of chairs (5. 00 x 50)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 250. 00 c. Rent of buffet table (100. 00 x 5)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 500. 00 d. Table Napkin (5. 00 x 50)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 250. 00 e. Chair cover with ribbon (15. 00 x 50) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 750. 00 2,020. 00 5. Audio Equipment a. Rental†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5,000. 00 5,000. 00 6. Food (2 appetizers/ 5 courses / 2desserts/ bottomless drinks-tea/ softdrinks) a. Cost Breakdown 250. 00 rate per person 25. 00 10% service fee 275. 00 x 50 persons†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13,750. 00 13,750. 00 TOTAL 31,780. 00 YOUR COSTS CHECKLIST TYPE OF COST Details Examples FIXED COST Projection Screens, Video projectors, slide projector/OHP, video players(back-up player), preview monitor, LCD for Power point presentation, laser pointer, lectern monitors Sound Speakers, lectern microphones, tie-microphones, CD player, talkback system, mixer cabling, adaptors, music copyright or creation fees Speaker support Design, image production, print proofs, scriptwriting, speaker training, rehearsals Staging Design lecterns, backdrop, steps, dais, furnishings, graphics, carpeting, seating area, special construction, drop banners, room decorations, floor plan, revised lay-outs. Lighting Design, equipment hire, installation, crew, freight and transportation, rigging and de-rigging costs Crew/Staff Get-in crew, on-site crew, De-rigging crew, transportation per diems (allowance for sustenance) for each member, show caller, script assistant, live video crew, lighting director, sound technician, vision technician Fees and Insurance ‘Procedure’s fee, Project fee, contingency for administration cost, equipment insurance Invitations process Cost of advertising, posters, and follow-up activity, flyers, direct mail costs Function Rooms and Contracts VARIABLE COSTS Banqueting Food and Beverages Accommodation Types of accommodations and, inclusions Travel Types of transportations and inclusions Fees Porterage fees, gratuity fees, parking fees, service charges Decors/Giveaways Flowers, candles, souvenir items Insurance Surety bonds, cash bonds, personal accident insurance, travel insurance CONTIGENCY COSTS Contingency for direct costs Contingency for currency fluctuations Peso-dollar exchange rate TYPE OF COST DESCRIPTION LIKELY PERCENTAGE F I X E D C O S T S Production, staging outside speakers Invitation process, marketing, design Venue Agency fees Signage Security, car parking set-up Cabaret, entertainment Registration costs Utilities (telephone, faxes, e-mail) We weather back-up 35% Production Costs could be as much as 25% of direct costs V A R I A B L E C O S T S Meals, breaks Beverages Accommodation Travel Delegate print Table/room gifts Porterage, car parking per person Late bar drinks Insurance, purchase tax Gratuity Fees 50% CONTINGENCY 10% to cover all contingencies for direct costs Allowance for currency movements (for abroad) 15% TOTAL BUDGET 100% 6. Crisis and Back Up Planning Disasters and crises can range from relatively small (the guest of honor’s plane is delayed due to bad weather) to huge and seemingly insurmountable, like the heavy rains and flooding that tropical storm Ondoy brought in Sept. 2009 . A good event planner will be able to think on his or her feet for the small stuff, and have a solid crisis plan in place for dealing with the biggies. You can’t possibly expect to plan for every type of crisis, but a little advance planning will go along way to ensure that you can handle whatever comes your way. a. Maintenance Emergencies If your event takes place in hotel or convention facility you should discuss emergency plans with the Director of Sales and Maintenance Engineer. They should provide you with a contact at the site who will take care of any emergency or maintenance issues. If your event is being held in a private hall, find out who in their organization is responsible for facility maintenance and ask for someone to be available during your event. In your contact list, keep numbers of 24-hour locksmiths, plumbers and electricians. b. Medical Emergencies When planning a large outdoor festival or sporting event, it is advisable to have first aid personnel on hand for emergencies. Festival-goers may suffer from heat stroke (or hypothermia in a cold location), minor or major cuts, sunburn or food poisoning. It’s a good idea to include in your rental items a tent that can be used to shelter people fro the sun or cold while receiving treatment for minor injuries. Discuss option and get advice from your local ambulance volunteer force or contracted service providers. Be sure to include the local hospital, emergency line and non-emergency police number in your list of contacts. Organizing the Team for the Event Most events are organized through good team (2 or more persons working together) work. It is important that when tasks are allocated within a team the strengths of its members are put to good use. For example, it is no good asking someone to be the secretary who is has little skills in oral communications. The following are the roles that can be adopted in any event: Coordinator Secretary Treasurer Marketing/Promotion **The Number in the Team and their responsibilities will vary according to the scale of the event. It is important that all team members fully understand what their jobs entail and are aware of all the schedules and deadlines that have been agreed. It is much better to have someone in your team who is reliable rather than a â€Å"prima donna† who promises everything and delivers nothing. Planning Contributions to A Team Event Most events are not the result of one person’s work alone. Events are made through the concerted efforts of a group of people or a team who are working for the same general objective ~ to achieve a successful event. Within this team there will be a number of weakness in their areas of work. These skills, strengths and weaknesses should considered carefully when the various jobs within the team are allocated. Each team member will plan their own contribution to the event to be staged. The following details have to be considered: How one’s role in an event can support another’s and can support the objectives of the event How by adopting certain methods the resources available can be used to their maximum benefit What a person should do when something happens and their role does not go to plan Problems that may occur and how they could be handled effectively to try to reduce their impact on the event How staff and customers can be informed promptly and clearly of any changes which may affect them General guidelines for undertaking a role in an event Roles and Responsibilities of the Team The Coordinator (Chairperson) Overseas the Event Liaising with other members of the team Ensures that deadlines are met Raises any problems that may be occurring and finding solutions Chairs meetings of the event committee Ensures that everyone has a fair share of time to raise issues. Voice opinions etc. at meeting discuss issues Makes sure that the agenda for the meeting is covered Resolves any disagreements in the team regarding issues concerning the event through voting The Administrator Deals with correspondence, letters and other forms of communications Produces minutes of committee meetings Assist other members of the team with administrator The Financial Controller (Treasurer) Overseas all financial transactions Records financial transactions Holds the cheque book Sets-up a secure system using money available Produces income/expenditure accounts with receipts and others clearly documented Designs procedures for the secure holding of income before, during and after the event Ensures that the event meets the budget set The Publicity Officer Promotes the event Organizes promotional materials (ads, leaf- lets, brochures, flyers, etc) according to the scale of the event Liaising with outside agencies (eg. Local newspaper companies, radio/TV stations, etc. ) Organizes press coverage of the event The Facility Officer Finds and organizes the venue Organizes special tools and equipment needed in the event such as lighting fixtures, sound system etc Arranges for security Arranges for parking Arranges toilet facilities and waste disposal **Though each team member has his own set of res- ponsibilities, it is imperative that he communicate effectively with the others so that problems (should they arise) can be highlighted and dealt with as effectively as possible. After the Team has been organized, the following details will now be covered: Reason/s for holding the event Objectives to be attained Your target beneficiaries/market Period to hold the event Identifying the best site to hold the event The cost of the event including budget allocation The selling price of the event (per person/ per total package cost) The financial goal of the event ~ To raise money To make a profit To cover costs of the event A time-scale of how different tasks to be planned and implemented The need for good team effort, sticking to budgets and using resources available to their best advantages Efficient uses of communications between members Effective publicity Contingency plans Strategy for dealing with customers A good working environment friendly, support, etc Feedback to all contributions on the outcome of the event 3 PHASES OF EVENT MANAGEMENT 1. Pre~Event Phase (Preparation of Materials) Organization of the Team Venue/Site Selection Food Requirements Equipments Tools Preparation of Materials Decors/Artwork Communications Proposal Promotions Schedule of Activities (Program) Costing and Design 2. Actual Event Phase (Implementation Administrative Stage) Production of Materials Needed for the Event Promotions Rehearsal/ Final Briefing Decorations Registration The Output Security Participant’s Evaluation 3. Post Event Phase (Disposal Stage) Egress Evaluation Profitability of the Event Building your Budget Defining the budget is the first major challenge an event organizer faces as eh plans the event. An experienced organizer will know whether the budget is sufficient to do the job to the standard expected. Depending on the event you are organizing, compile a checklist of all costs that will be incurred in making the event happen. Classify costs accordingly: Fixed Costs Variable Costs Contingency Budget CO-PRENEURS OF AN EVENT ORGANIZER 1. Hotels and Other lodging Facilities 2. Travel Agents/Consultants 3. Caterers/ Food Establishment 4. Airline Companies and Other modes of Transportation 5. Artist 6. Audio/ Visuals Consultants 7. Other events specialist (wedding planner/meeting Planner/tour planner) 8. Entertainers/Talents 9. Professionals and consultants, EVALUATING THE EVENT Evaluation of any event is concerned with the feedback from the event – not just from those who organized or staffed the event but from anyone who played a part in it. This could include: Staff Organizers Clients/Visitors Volunteers Sponsors Officials And other co-preneurs of the event planner When an event is planned the purpose of the event is clearly defined. It is against this that the event should be evaluated. Evaluation does not just take place at the end of an event. It is an ongoing process which occurs throughout the event. During the planning stage everything to do with the event is monitored and if any problems appear, adjustments have to be made. It is through this process that the event is finally stage and organized to meet the objectives of the event. **The opportunity to review and evaluate the event is important as a learning exercise. If the event is to be stage again in the future it is an invaluable help as the thing that went well can be repeated and those things that were not too successful can be changed next time. GENERAL GUIDELINES FOR EVENTS BE PREPARED. As the Scout motto says! Good preparation is the foundation for a good event. If the team as a whole are well prepared this will set the tone for the event. BE CLEAR ABOUT YOUR OBJECTIVES. Make sure that the all team fully understand what is to be achieved by the staging of this event. If all team members are will informed, everyone will be working towards the same goal. WORKS AS A TEAM. Any good team builds on the strength of its members and is supportive and helpful to each other. To operate effectively the team should meet on a regular basis and be able to communicate with each other with relative and be able to communicate with each other with relative ease. A good team has a good team leader at its front. This team leader should be a good motivator who can generate enthusiasm and perseverance. REMEMBER CUSTOMER CARE. A smile of welcome costs nothing and will affect the way visitors feel about the event. Remember, even if your stand/ job in the event isn’t very busy do not sir around looking bored and uninterested – this is sure to put potential clients off. Try to be alert, ready for action and enthusiastic at all times. If clients enjoy the event they will come back and tell their friends. BE RECOGNIZABLE. More and more teams in organizations are adopting their own uniforms. These help the visitors as it makes the staff immediately recognizable from the clients. When you stage an event you should consider adopting a uniform for all the staff involved in the event. This does not have to be complicated or expensive . For example, the team may decide to wear black trousers and a white T-shirt. These are items of clothing that most people have in their wardrobes. Plain colored T-shirts are relatively inexpensive to purchase. You may have the name of your event on the front, or local screen printer would do this at a small cost. This creates a good image for the visitors of the event and is something the rest of the team can keep to remind them of the event in the future. KEEP TO SCHEDULES. Reliability, both within the team and within the event itself, sis important. The team should make sure the all deadlines are met if it is at all possible to do so. Punctuality should be important for all team meetings etc. If someone is always late for a meeting it is unsurprising that other team members act on their knowledge and turn up, not at the start time of befo

Implications of Alcohol Abuse

Implications of Alcohol Abuse There are hundreds of car accidents and drinking related deaths every year due to irresponsible drinking. Many countries around the world face this problem with an abuse of alcohol. Alcohol in the hands of younger people may be a disaster, causing increasing crime related activity and harm, but the other hand is a more mature drinking age forcing delinquents to do illegal activities to obtain booze and drink more irresponsibly? These are questions that need to be answered through a research study in order to decrease the negativity associated with alcohol. The research will take place through the FIU library, Cypress Bay library and other various libraries using ebook references, providing statistics about consumption and its crimes. The purpose of this study is to find out which drinking age seems to be more appropriate for consumption which compares drinking ages among different countries to the negative consequences associated with them. The independent variable will be defined as the various ages of consumption among different countries. The dependent variable will be defined generally as the negative impacts of alcohol consumption, and the intervening variables are using the same age group, which will be 16 to 24, throughout the research study. I will be conducting a literature review to complete my study, which will involve me analyzing previous data collected and analyzing what that data means. I will analyze graphs about amount of alcohol consumed and alcohol related car accidents to find a correlation among the data and conclude what age is safer. Due to different cultures and environments, it may be difficult to include this factors into the study, as these factors will affect the validity of my findings. I conduct this study in the hopes it will further educate government officials to the importance of finding the right age of consumption in order to reduce fatalities and crimes, not only in the US but all around the world. This study will hopefully further the knowledge of potential dangers due to age restrictions to the general public. When concerning the United States, there seems to be statistical evidence that increasing the drinking age in 1984 has improved overall well being of people. During the 20th century, MLDA laws were drastically altered in the United States. Beginning in July 1988, the standard drinking age has been 21 throughout all of the United States. According to Surveys regarding alcohol consumption amongst high schoolers and young adults, drinking has declined since the 1970s, and the decline spiked in the early 90s. Looking at drivers that were killed between the ages 16 to 20, percentages with positive BACs went down from 61% in 1982 to 31% in 1995. Many studies conducted that analyzed the effects of drinking age changes revealed that an MLDA of 21 reduced alcohol consumption, alcohol abuse, drinking and driving, and alcohol related car accidents among youths. Still there is much underage drinking that still goes on, but increased enforcement of drinking age laws can limit underage drinking. R ecent attempts to lower drinking age to 18 and use alcohol education as a means of condemning misuse of alcohol have proven to show no evidence that education programs can have any effect on people, compared to the effect that the MLDA-21 has on people[1]. In regards to driving concerns, studies strongly suggest reducing the drinking age to 18 will dramatically increase driving under the influence and alcohol related car accidents resulting in death. One of the most favorable advantages of increasing the drinking age requirement was to reduce car accidents. When analyzing drivers between the ages of 16 and 20 years, the percentage testing for positive BACs went down from 61 in 1982, all the way to 31 in 1995. In a 1975 study, it showed that reducing the consumption age to 18 in two U.S. states and a Canadian province increased deadly crashes among individuals below 21 years old, juxtaposed with contiguous states where drinking ages werent altered. A 2001 report from the Centers for Disease Control and Prevention that gathered the results of 33 studies reported 10 to 16 percent differences in end results for drivers 18-20 years old in alcohol related accidents. Amount of accidents went up when drinking ages were dropped and declined whe n ages went up. The impacts were unfluctuating during follow-up time periods ranging from 7 months to years. According to national roadside breath surveys, people driving at night on the weekends show an estimated 74% fall in blood alcohol concentrations of 0.05 percent or more when looking at individuals below the age of 21 during the period of 1973 to 1996. The National Highway Traffic Safety Administration agrees that drinking age requirements should remain the same, stating earlier this year that adopting 21 policies in all states has saved more than 26,000 lives since the mid-1970s, including 4,441 lives amid the past 5 years. This finding is based on studies that found an average reduction of 13 percent in deadly crashes involving drivers 18-20 years old when drinking ages were increased. On the other hand, studies published by the Institute and others in 1983 found reductions in crashes regarding young drivers who were impacted by states going back to the age of 21. Many stud ies since then confirms the lifesaving benefits of 21 as the minimum drinking age. For example, in 1999 New Zealand reduced the consumption age from 20 to 18. A study that was published during 2006 revealed that accident injury rates among 18-19 year old men were 12 percent higher than expected after the policy was altered, based on comparisons with 20-24 year olds. The respective increase was even bigger for 18-19 year old females, at 51 percent, and higher injury rates also were seen for 15-17 year olds[2]. The MLDA or Minimum Legal Drinking age laws state the age at which a person can legally purchase and consume alcohol. The current MLDA in the United States is 21 years of age, however prior to the National Minimum Drinking Act of 1984, the legal drinking age varied from state to state. After every state acquired an age 21 MLDA, alcohol consumption during the prior month declined among individuals ages 18 to 20 from 59 percent in 1985 to 40 percent in 1991. Drinking declined dramatically for people ages 21 to 25 after the states adopted the age 21 MLDA, going from 70 percent in 1985 to 56 in 91. States that increased their legal drinking age to 21 saw a 16 % average decrease in car accidents. The chances for dropping out of high school were 13 times greater for states with a legal age of 18 in comparison with states with an age of 21[3]. The drinking age limit is based on research that reveals that young people act differently to alcohol than adults do. Teens get drunk twice as fast as adults do and do not know their limits of when to stop. Teens instinctively overdo drinking and binge more than adul ts do. By enforcing the drinking age of 21, it reduces car accidents, protects youths maturing brain from being negatively affected, and keeps younger people safer overall. Back when states had a lower legal drinking age in the U.S., the underage drinking problem was worse. Prior to the enactment of the MLDA of 21 in all states, underage age intoxicated drivers were involved in over twice as many fatal crashes as today. Although some may argue that since Europe has a lower drinking age they appear to be far better off than the United States. However, Studies show that Europe has worse problems in regards to drinking alcohol; Compared to America, Europe has more underage drinking, sexual abuse, injuries and problems in school due to alcohol. Due to easier access to alcohol in Europe, it increases the proportion of youths who drink alcohol in Europe[4]. Contrasted and an extensive variety of different projects and endeavors to lessen drinking among youngsters, expanding the legitimate age for buy and utilization of liquor to 21 seems to have been the best push to date (contrast examines condensed in Table I and studies refered to in surveys of other avoidance endeavors, for example, Moskowitz [1989] and Gorman and Speer [1996]). The extent of impacts of t he age-21 arrangement may seem little, especially in studies utilizing frail research plans and having low levels of measurable power. Be that as it may, even unassuming impacts connected to the whole populace of youth result in vast societal advantages. For instance, the National Highway Traffic Security Administration, utilizing a normal evaluated lessening in movement fatalities because of the legitimate drinking time of 13%, ascertains that the age-21 strategy averted 846 passings in 1997 and kept an aggregate of 17,359 passings since 1975 (National Highway Traffic Safety Administration, 1998). An expansive extent of investigations of the MLDA found a factually critical, converse relationship between the MLDA and liquor utilization and liquor related issues (48% of the higher quality reviews). Just a modest number of studies found a measurably huge, positive relationship between the MLDA and different results (1% of the higher quality reviews). Countless found no measurably noteworthy relationship. Notwithstanding contrasts in nature of research plan and examinations, a few different components may represent changeability in results over considers, including size of test and degree of progress in strategy. The ability to identify a factually huge impact is straightforwardly affected by the span of the example. In a few states, the MLDA was raised just 1 year, from age 20 to age 21; in different states it was raised from age 18 to 21. Investigations of strategy changes that influence littler fragments of the populace might be less inclined to identify impacts just due to lessened factual power while examining less information. Given potential plan and investigation constraints in any single review, the huge extent of MLDA studies that found a huge backwards association with different results gives solid support for the adequacy of the MLDA. It is hard to gauge precisely the impacts of the drinking age particularly on undergrads. Tragically, most reviews concentrating on undergrads have been based on weaker cross-sectional outlines or constrained nonprobability tests. Just 9% of the school particular reviews (6 of 64) utilized a higher quality research plan. Of these higher quality thinks about, none found a factually huge opposite relationship between the MLDA and utilization or liquor related issues. Moreover, of these 6 investigations, 4 incorporated an example of understudies at just a single college. Despite the fact that it is conceivable that the age-21 strategy has been less successful on school grounds than among the general youth populace, existing exploration plainly does not propose that the age -21 MLDA has expanded issues among school understudies. In any case, more reviews that utilization powerful research plans would be expected to evaluate precisely the impact of the MLDA particularly on school grounds. Also, investigations of potential intervening elements on grounds are too required. For instance, how well are MLDA laws upheld on school grounds? How effortlessly can underage understudies get liquor close by grounds? In the event that one accept that the MLDA is less viable on school grounds, maybe it is because of careless requirement and especially simple access to liquor by underage youth in such settings. At long last, regardless of advance in late decades, generally youth keep on having access to liquor, most drink at any rate once in a while, whats more, a significant part routinely get to be distinctly inebriated. The social expenses from wounds, passings and harm related with underage drinking stay high. The advantages of the lawful drinking age of 21 have happened with almost no dynamic authorization in many ranges. Just by expanding implementation levels and discouraging grown-ups from offering on the other hand giving liquor to minors, significantly more wounds and passi ngs identified with liquor use among youth are probably going to be kept every year[5]. On the Contrary, lowering the age might not be a bad idea also, considering the limited impact that raising the legal age has on society and its individuals. Raising the MLDA does not stop underage people from consuming alcohol. Implementing a higher drinking age forces underage consumers to drink in secrecy and, in adolescents cases, without adult supervision from their elders. Roughly 90% of the drinking done by people between 18 to 20 years old is done in an irresponsible manner, that being binge drinking. Lowering the MLDA to 18 would allow for parents to teach their children how to drink responsibly, as opposed to drinking in private and being exposed to unsafe drinking habits. In the United States, a person is legally considered an adult at 18, making them liable for their own being and the choices that they make. If an adult is allowed to handle all the responsibilities and decisions for themselves such as entering the armed forces, voting, marrying, and even serving the jury, it is irrational for a so called adult not to be able to make the conscious and responsible decision for themselves to consume alcohol[7]. The legitimate drinking age ought to be brought down to around 18 or 19 and youthful grown-ups permitted to drink in controlled situations, for example, eateries, bars, bars and authority school and college capacities. In these circumstances capable drinking could be instructed through part displaying and instructive projects. Develop and sensible drinking conduct would be normal. This feeling is based upon research that I have been included in for more than a quarter century school age youth and the historical backdrop of savoring the United States and different societies. In spite of the fact that the lawful buy age is 21 years old, a larger part of understudies under this age devour liquor yet in a reckless way. This is on the grounds that drinking by these young is viewed as a tempting illegal natural product, an identification of insubordination to expert and an image of adulthood. As a country we have attempted preclusion enactment twice in the past for controlling flippant dri nking issues. This was amid National Prohibition in the 1920s and state disallowance amid the 1850s. These laws were at long last canceled in light of the fact that they were unenforceable and on the grounds that the reaction towards them brought about other social issues. Today we are rehashing history and committing similar errors that happened previously. Restriction did not work then and disallowance for youngsters less than 21 years old is not working at this point.The displaying of the present laws is promptly observed among college understudies. Those less than 21 years old will probably be overwhelming here and there called orgy consumers (devouring more than 5 drinks in any event once per week). For instance, 22% of all understudies under 21 contrasted with 18% more than 21 years old are substantial consumers. Among consumers just, 32% of under age contrasted with 24% of legitimate age are substantial consumers. Explore from the mid 1980s until the present has demonstrated a ceaseless abatement in drinking and driving related factors which has parallel the nations, and furthermore college understudies, diminish in per capita utilization. Be that as it may, these decreases began in 1980 under the steady gaze of the national 1987 law which com manded states to have 21 year old liquor buy laws. The reduction in drinking and driving issues are the aftereffect of many variables and not only the ascent in buy age or the diminished per capita utilization. These include: training concerning tipsy driving, assigned driver programs, expanded safety belt and air sack utilization, more secure vehicles, bring down speed limits, free taxi administrations from drinking foundations, and so forth.While there has been an abatement in per capita utilization and engine vehicle crashes, sadly, amid this same day and age there has been an INCREASE in different issues identified with overwhelming and flighty drinking among school age youth. The greater part of these announced practices indicated little change until AFTER the 21 year old law in 1987. For instance from 1982 until 1987 around 46% of understudies revealed retching subsequent to drinking. This hopped to more than half after the law change. Noteworthy increment were likewise found for different factors: playing hooky in the wake of drinking hopped from 9% to very nearly 12%; missing class due to aftereffect went from 26% to 28%; getting lower review due to drinking ascended from 5% to 7%; and been in a battle in the wake of drinking expanded from 12% to 17%. These practices are files of unreliable drinking. This expansion in harsh drinking conduct is because of underground drinking outside of grown-up supervision in understudy rooms and lofts were same age people gather and due to absence of learning of dependable drinking practices. Based upon the way that our present preclusion laws are not working, the requirement for option comes closer from the experience of other, and more antiquated societies, who dont have these issues should be attempted. Gatherings, for example, Italians, Greeks, Chinese and Jews, who have few drinking related issues, tend to share some normal qualities. Liquor is neither seen as a toxic substance or an enchantment intense, there is next to zero social weight to drink, flighty conduct is never endured, youngsters take in at home from their folks and from different grown-ups how to deal with liquor in a capable way, there is societal accord on what constitutes capable drinking. Since the 21 year old drinking age law is not working, and is counterproductive, it profits us as a country to change our present restriction law and to educate capable drinking systems for the individuals who expended mixed refreshments[8]. On April 14, 1982, President Reagan set up the Presidential Commission Against Drunk Driving (PCDD). This commission built up 39 suggestions to control what was seen to be a plastered driving pandemic. Taken together, the 39 proposals were expected to be far reaching approach with an object ive of lessening the quantity of liquor related passings on the countrys roadways. Proposal number eight concerned the Minimum Legal Purchasing Age, and said that all states ought to raise their drinking age to 21, keeping in mind that they lose a specific rate of government roadway dollars. In spite of the fact that the objective of the Commissions proposals was planned to be inebriated driving over the grown-up populace, the unbalanced measure of consideration paid to building up 21 as the national least drinking age moved the countrys concentration to youngsters drinking. Select enthusiasm for raising the drinking age underestimated the impact of the rest of the 38 proposals, among them recommendations to execute youth instruction programs, build up an enormous open data crusade, and to expand punishments for indicted plastered drivers. Regarding liquor hindered driving and related fatalities, a current NHTSA concentrate that looked at DUI laws in the United States to those in pr actically identical countries, for example, the European Union States, Canada, Australia, New Zealand, Japan, and Brazil, found that the United States had the most noteworthy extent of activity fatalities that were liquor related among the 12 nations detailing information. A similar review found that the United States has the most elevated lawful BAC confine for hindered driving-.10 at the season of production (2000)- and generally careless requirement when contrasted with countries like Australia, New Zealand, Sweden, and Spain where obligatory irregular breath testing and temperance checkpoints were accounted for to be visit and common. The legitimate drinking age of all nations in the report was 18, with Japan and Canada being the main special cases. Japan sets 20 as its legitimate farthest point, while the lawful savoring age Canada is 19 in all areas aside from Alberta, Quebec, and Manitoba, where individuals can drink legitimately at age 18. In both the here and now and the long haul, liquor impacts the juvenile mind in courses not quite the same as the grown-up cerebrum. Puberty, extensively characterized as the second decade of life, neurologically stretches out until the age of 25. In a condition of liquor hindrance (here and now impacts), the immature cerebrum is debilitated in routes like the grown-up mind however to contrasting degrees. In different creature explores, the immature mind demonstrates more prominent liquor prompted weakness of memory recovery and engraving abilities than the grown-up cerebrum. This is to state that the immature mind is more regrettable at recollecting things while intoxicated, and recalling things that happened while tipsy. Contrastingly, the pre-adult mind is less weakened in engine ability control than the grown-up cerebrum. That is, the youthful cerebrum keeps up a more elevated amount of adjust, response time, and deftness while under an indistinguishable level of weakness from a grown-up mind. Since it is unscrupulous to supply liquor to those beneath the savoring age a lab setting, specialists are compelled to utilize rats for exploratory trials. Any use of these discoveries to people is fundamentally to some degree theoretical. Concerning long haul impacts, exploratory rodent lab confirm demonstrates that rehashed introduction to liquor amid youthfulness prompts to enduring shortfalls in psychological capacities, including learning and memory. Comes about because of human reviews are less evident. Cerebrum outputs and estimations of liquor influenced regions of the mind in youthful young people with liquor mishandle scatters indicate bring down rates of mind action amid memory errands and less created mind structures than in non-drinking peers. In spite of the fact that the outcomes are disturbing, they are steady with discoveries from more established, non-juvenile subjects. Subsequently, the intellectual deficiencies credited to liquor use in teenagers are demonstrative not of liquors extraordinary impact amid young people, but rather of the outcomes of overwhelming liquor utilize all the more by and large. Many reviews affirm that since the drinking age was institutionalized at 21 in 1984, the general number of liquor related fatalities for those matured 18-20 has diminished. In any case, this example of decay started in the mid 1970s, years before section of the National Minimum Drinking Age Act. In spite of the fact that associations like MADD case the 21 year-old drinking age has spared more than 21,000 lives since the mid-1980s, its is difficult to attest a circumstances and end results relationship between the adjustment in the law and the decrease in liquor related movement fatalities; numerous different elements, for example, more secure vehicles and more stringent tipsy driving laws have assumed an unquestionably imperative part (see beneath). A few researchers have additionally introduced the imperative contention that while passings out and about may have declined pointedly among 18-20 year-olds in the years taking after establishment of the 21 year-old drinking age, the slowest rate of decay and most prominent number of yearly fatalities is seen every year in the 21-24 age amass. In 2002, for instance, twice the same number of 21 year-olds kicked the bucket in liquor related car collisions as 18 year-olds. Such a stunning measurement says a lot: an arrangement that cases to spare a large number of every year may essentially be re-appropriating passings over the life cycle to the time when it gets to be distinctly lawful to drink liquor-age 21. Amid the 1990s, authoritative changes, expanded law requirement, harder indictment and discipline, exceedingly obvious promotion, and state funded training were all parts of the war on intoxicated driving. Other administrative changes, for example, compulsory safety belt laws, bring down BAC limits, and stricter principles on vehicle security benchmarks can likewise be credited. The decrease in liquor related fatalities found in the United States in the course of the last over two decades is inferable from a blend of components, including yet not restricted to more secure vehicles, expanded open consciousness of the threat of smashed driving, utilization of assigned drivers-a term that did not exist in the before the drinking age was raised-balance checkpoints, zero-resistance laws for youthful drivers, and by and large more stringent implementation of liquor disabled driving laws have prompted to the lessening found in rates of inebriated driving and related passings. Truth be told, a considerable lot of these changes can be followed to the 39 suggestions introduced by the Presidential Commission Against Drunk Driving in 1982. As indicated by an investigation by NHTSA, seat straps and air sacks have had an immeasurably more prominent impact in counteracting fatalities than the 21 year-old drinking age; for instance, in 2002 and 2003 alone, more lives out an d about were spared by the utilization of seat straps and airbags than there were in the whole history of the 21 year-old drinking age. Mediations in the course of recent years have succeeded not just in decreasing the frequency of disabled driving and the accidents and fatalities that can come about because of it, additionally in changing the standards identified with driving in the wake of drinking. Tipsy driving is no longer for the most part acknowledged in the public arena, offering ascend to assigned drivers and less plastered drivers on todays streets[9].